HomeAbout us

We help tennis venues unlock their true potential

So together, we can develop, educate and inspire more people into tennis. We are the UK's leading tennis operator and a nonprofit social enterprise.

Players on a floodlit park court at sunset
A young player laughing with a National Tennis coach at the net

Our story

We started in 2004 with a simple vision: to get more people playing tennis by helping venues and coaches thrive.

Today we grow the game with expert venue management, award-winning coaching programmes and hands-on support that empowers venues, coaches and players to succeed.

We are a growing team of ambitious, hard-working people united by transparency, collaboration and a shared belief that tennis can change lives.

Nonprofit social enterprise (CIC)
Every surplus reinvested into UK tennis

What we do

Coaching, venue management and community tennis, all under one roof.

Coaches leading a junior session

01 · Coaching

Coaching for every age and stage

From a child's first swing to adult improvers and competitive juniors, our LTA-aligned programmes meet players where they are.

Youth, adult and inclusive programmes
Holiday camps and private lessons
Professional, DBS-checked coaches
People playing on park tennis courts on a sunny day

02 · Venue management

We help venues reach their potential

We are the UK's largest provider of LTA ClubSpark and SmartAccess, the technology and operating models that keep courts busy and gates open.

Online booking, memberships and pay-and-play
Gate access and floodlight control
Investment in court refurbishment
A National Tennis coach leading an adult group session on a park court

03 · Community and inclusion

Tennis open to everyone

Widening access is not a side project, it is the whole point. We reinvest our surplus into facilities and participation, breaking down the barriers that keep people off court.

Free and low-cost community sessions
Inclusive and disability tennis
Schools and community outreach

Facts and figures

22
Years growing tennis
109
Venues
398
Courts
20,000+
Weekly players

What drives us

A clear purpose shapes every venue we run and every session we deliver.

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Our vision

A country where anyone, anywhere, can pick up a racket and play.

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Our mission

To develop, educate and inspire more people into tennis by helping venues and coaches thrive.

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Our values

Communication, Growth Mindset, Team Player, Professional, Expert Coach and Create Wow.

Our goals

Four long-term goals guide how we invest our time and our surplus.

1

Participation

Increase participation by improving access to tennis facilities.

2

Facilities

Work with venues across the UK to improve operating models and invest in courts.

3

Coaching

Get more players into professionally delivered coaching programmes.

4

Careers

Create industry-leading career pathways and the best tennis team in the UK.

Our commitment to tennis

Six promises that sit behind everything we do.

01

Accessible tennis

Quality courts and programmes for every player, whatever their age or ability.

02

Social value

Tennis initiatives that engage and grow communities from the ground up.

03

Venue partnerships

Working with councils and venues to revitalise tennis spaces for the long term.

04

Player pathways

Support for every journey, from first-time players to performance juniors.

05

Inclusion and diversity

Inclusive programmes for people of all backgrounds and needs.

06

Sustainability

A future where tennis supports healthy people, communities and environments.

Our partners

The organisations that support our coaches, venues and players.

LTA

Lead partner

LTA

The governing body for tennis in Britain. We deliver LTA programmes, ClubSpark and SmartAccess across our venues.

adidas Tennis

Kit partner

adidas Tennis

Official apparel for our coaching teams.

Tecnifibre

Equipment partner

Tecnifibre

Rackets and balls for our programmes and venues.

The Racket Factory

Retail partner

The Racket Factory

Stringing, equipment and advice for our players.

Agicap

Finance partner

Agicap

Cash-flow management that helps us plan our reinvestment in venues and communities.

Work with us

Become a partner

Whether you run a venue or a brand, we would love to hear from you.

Partner with us →

Case studies

Don't just take our word for it. See how our partnerships work in practice.

All case studies
Tennis courts at Newbury Tennis Club

Newbury Town Council

Newbury & Thatcham Community Tennis

This case study is coming soon
Tennis courts at Gladstone Park, Brent

Brent Council

Brent Parks Tennis

This case study is coming soon
Tennis courts at Stratford Park, Newham

London Borough of Newham

Newham Parks Tennis

This case study is coming soon

Find out more

Let's grow tennis together

Talk to us about your venue, or find a place to play near you.